Post by account_disabled on Mar 16, 2024 0:52:47 GMT -5
The stage have already made their decision and are selecting the optimal product. For example those who decide to buy a new smartphone at this stage compare models and read customer reviews. At the Purchase stage potential customers know exactly what they want to order. Now they are looking for a company that can sell it at an affordable price and on the best terms. Now you may be thinking What is so special about Ben Hunts Ladder of Recognition This is a sales funnel. That is a schematic representation of how a person turns into a client.
But sales funnelis activated after the first acquaintance with your Bold Data company the sales ladder when communicating with the seller. Therefore many people will not even get to the first stage of the funnel. But Hunts ladder of recognition starts working very early and itself creates a flow of interested people. Related materialBasic Marketing Terms for Entrepreneurs Hunts Ladder of Recognition What to Do at Each Step Typically your potential clients are at different steps of the ladder and it is important for you to understand who is on what step now and work with the potential client based on this.
To work with clients at the Indifference stage find out what people are watching listening to reading who may have an unconscious ignored problem that you can solve. Try talking about her. You can launch a catchy escalating and even scandalous message picture or video. But dont overdo it. Make sure in advance that your material complies with the Federal Law On Advertising and will not cause excessive resonance that you cannot handle. During the Awareness stage explain to people in simple terms what they are up against. interview someone who had the same difficulty and overcame it. At the third stage Comparison people begin to look for ways to solve problems.
But sales funnelis activated after the first acquaintance with your Bold Data company the sales ladder when communicating with the seller. Therefore many people will not even get to the first stage of the funnel. But Hunts ladder of recognition starts working very early and itself creates a flow of interested people. Related materialBasic Marketing Terms for Entrepreneurs Hunts Ladder of Recognition What to Do at Each Step Typically your potential clients are at different steps of the ladder and it is important for you to understand who is on what step now and work with the potential client based on this.
To work with clients at the Indifference stage find out what people are watching listening to reading who may have an unconscious ignored problem that you can solve. Try talking about her. You can launch a catchy escalating and even scandalous message picture or video. But dont overdo it. Make sure in advance that your material complies with the Federal Law On Advertising and will not cause excessive resonance that you cannot handle. During the Awareness stage explain to people in simple terms what they are up against. interview someone who had the same difficulty and overcame it. At the third stage Comparison people begin to look for ways to solve problems.